Securify
Securify for Klaviyo
Email validation powered by Securify
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Want hygiene on autopilot. · ⏱ 5 min, one-time

Build a standing 'Never send to fakes' suppression segment

Instead of filtering each campaign manually, build one suppression segment once and reuse it on every send. Newly-validated profiles drop into it automatically.

The statuses used below are explained in What each Securify status means.

Klaviyo lets every campaign and flow declare both an audience and an exclusion. A standing "Do Not Send" segment backed by Securify's properties is the cleanest way to make hygiene automatic — you set it up once, and every future validation adds new undeliverables to the exclusion pool the moment the properties land.

  1. 1

    Create the segment in Klaviyo

    Left sidebar → Audience → Lists & segments → click Create segment (top-right). In the Segment builder, pick Properties about someone → securify_status is one of undeliverable, risky, disposable. Name it "Unsafe — auto-suppressed". The three values cover every address that bounces or is never read. Leave unverifiable and catch_all out — nobody can check those, which is not a reason to stop mailing them.
  2. 2

    Attach it as an exclusion to every campaign + flow

    Campaigns → exclude the segment in the audience editor. Flows → Filter → exclude the segment. Set it once, forget about it.
  3. 3

    Run Securify on any list you care about

    With Check and tag, every new "unsafe" verdict flows into the segment automatically via Klaviyo's real-time segment engine — no manual re-export, no CSV re-upload. A Check only run adds nobody until you tag it.
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