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Want hygiene on autopilot. · ⏱ 5 min, one-time

Build a standing 'Never send to fakes' suppression segment

Instead of filtering each campaign manually, build one suppression segment once and reuse it on every send. Newly-validated profiles drop into it automatically.

Klaviyo lets every campaign and flow declare both an audience and an exclusion. A standing "Do Not Send" segment backed by Securify's properties is the cleanest way to make hygiene automatic — you set it up once, and every future validation adds new undeliverables to the exclusion pool the moment the properties land.

  1. 1

    Create the segment in Klaviyo

    Left sidebar → AudienceLists & segments → click Create segment (top-right). In the Segment builder, pick Properties about someonesecurify_status is one of undeliverable, risky, disposable. Name it "Unsafe — auto-suppressed". The three values together cover every not-deliverable verdict Securify can return.
  2. 2

    Attach it as an exclusion to every campaign + flow

    Campaigns → exclude the segment in the audience editor. Flows → Filter → exclude the segment. Set it once, forget about it.
  3. 3

    Run Securify on any list you care about

    Every new "unsafe" verdict flows into the segment automatically via Klaviyo's real-time segment engine — no manual re-export, no CSV re-upload.
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