Top workflows for Klaviyo marketers.
Short, concrete playbooks. Each one turns a real marketing situation (imported list, welcome-flow bounces, Black Friday pre-flight) into a 5-minute Securify + Klaviyo checklist you can hand to a colleague.
- You imported a list and aren't sure what's real.
Clean an imported list before your first send
You just uploaded a CSV of emails from a lead magnet, a partner, or an offline event. You don't know the quality. One bad send can tank your sender score for weeks.
⏱ ≈ 1 min per 1,000 addressesRead → - Signup form is a leaky bucket.
Protect your welcome flow from signup bots
Your signup form gets bot submissions. Every fake email that enters the welcome flow is an auto-bounce on a brand-new conversation — the worst time for your sender reputation.
⏱ ≈ 5 min per weekRead → - High-stakes send, no margin for bounces.
Pre-flight check before a Black Friday send
Your biggest campaign of the year goes out to your full list. One big bounce wave and Gmail, Apple, and Microsoft will throttle you for the rest of the week.
⏱ ≈ 10 min the day beforeRead → - List sat silent; want to re-engage safely.
Rescue a cold list before re-engagement
A list has been dormant for 6–12 months. You want to win those subscribers back — but if you mail to stale addresses, the bounce wave will crater your sender score and drag your active audience down with it.
⏱ ≈ 15 min + validation waitRead → - Want hygiene on autopilot.
Build a standing 'Never send to fakes' suppression segment
Instead of filtering each campaign manually, build one suppression segment once and reuse it on every send. Newly-validated profiles drop into it automatically.
⏱ 5 min, one-timeRead →